Clik here to view.
Google bans hyperlinks
Summary: My AdWords account was suspended after ten years of continuous advertising. I was told that hyperlinking from my domain to any another domain was a breach of Adwords policy. This is clearly...
View ArticleClik here to view.
7 Reasons Software Developers Should Learn Marketing
1. Improved career prospects The intersection of people with development skills and marketing skills is pretty small. Being in this intersection can only help your career prospects. Also an in-depth...
View ArticleClik here to view.
Updating the PerfectTablePlan website
I created the website for PerfectTablePlan back in 2005, using a dreadfully buggy piece of software called NetObjects Fusion (NOF). The sorry story of why I ended up using NOF is told here. Until...
View ArticleClik here to view.
Promoting your software through 1-day sales and bundles
Hyper Plan, my visual planning software for Windows and Mac, has now been for sale for a bit less than 2 years. Given that I am (by choice) doing all the development, marketing and support for both...
View ArticleClik here to view.
It’s OK not to have a social media strategy (really)
I have heard various product owners beating themselves up about how they don’t have enough of a social media presence. Well, I have been running a profitable one-man software company for the last 12...
View ArticleClik here to view.
Bundlefox review
I have been using bundles and 1-day sales as a useful way to increase the exposure for my visual planning software. I have had positive experiences with BitsDuJour, Macupdate and BundleHunt. Once you...
View ArticlePositioning Software in a Crowded Market
This is a guest post from serial software entrepreneur Dennis Gurock. Thinking about product positioning (and matching branding) is especially important if you build a product for a crowded market...
View ArticleClik here to view.
Winterfest 2022
Easy Data Transform and Hyper Plan Professional edition are both on sale for 25% off at Winterfest 2022. So now might be a good time to give them a try (both have free trials). There is also some...
View ArticleClik here to view.
Adventures in content marketing
Back in 2011 I created eventcountdown.com. It had a snazzy downloadable, PerfectTablePlan-branded countdown clock for Windows and web-based countdown clock with ads for PerfectTablePlan. Both free....
View ArticleClik here to view.
Experiences promoting niche software
This is a guest post from fellow software developer, Simon Kravis. It’s sometimes said that software development is only 10% of what’s required to earn money from software and I can attest to that....
View Article
