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A small experiment with LinkedIn ads
LinkedIn.com (the B2B equivalent of Facebook) supports Google style pay per click ads. So I decided to run some ads for my seating planner software as an experiment. Here is a brief summary of my (very...
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TestRail
The guys at Gurock Software were kind enough to send me this testimonial after I did some consulting on TestRail, their web based test management software. After launching our new test management...
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Success is always one feature away
In my consulting and various other dealings with aspiring microISVs, I notice certain recurring patterns. One of the most common is the belief that it is just one missing feature that is holding back a...
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Al Harberg’s Software Marketing Glossary
Al Harberg (best known for his press release service for software vendors) has created a useful glossary of software marketing terms. Al knows a lot about marketing software. His glossary is 107...
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3 Low-Competition Niches In Retail Software
This is a guest post by Joannes Vermorel, founder of the Lokad Forecasting Service. Software developers seem to be herd animals. They like to stay very close to each other. As a result, the marketplace...
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13 ways to fail at commercial software
Don’t bother with market research, because you just know lots of people are itching to buy your new product. Only release the product once it is perfect. However long that takes. Go into a market with...
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Promoting your software
This is a video of a “Promoting your software” talk I did at ESWC 2011. In it I discuss my experiences attempting to try every form of promotion known to man including: SEO, Google Adwords, magazine...
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Competition
A couple of years ago I got to drive a Centurian tank. 50 tons of clanking, smoke belching, killing machine. I can only imagine how terrifying it must be for an infantry man up against one of these...
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An experiment with Pinterest
Pinterest is the latest darling on the social media scene. Pinterest reportedly hit ten million monthly unique visitors faster than any other website. It is currently claimed to have some 15 million...
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Monetization: Ads vs Toolbars vs Charging
I believe that the best way for most small software vendors to make money off their software is to charge for it. So I was interested to spot a post on BOS by someone who had tried ads, toolbars and...
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The 1% fallacy
Here is how to make a fortune writing software: Pick a large and established software market e.g. back-up, anti-virus or customer relationship management (CRM) software. Write a new product for that...
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The brutal truth about marketing your software product
We tend to hear a lot about software industry success stories. But most of us mere mortals have to fail a few times before we learn enough to succeed. In this guest post William Echlin talks about the...
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The declining profitability of Google Adwords
Google Adwords used to be a great way to get targeted traffic cheaply (if you knew what you were doing). I think those days are well and truly over. I have been using Google Adwords to advertise my...
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Amazon PPC Ads
The ever-expanding Amazon empire is now offering their own Pay Per Click ads. Amazon Product Ads is an advertising programme designed to provide Amazon.co.uk customers seamless access to products...
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Asshole x software = Asshole at scale
A builder recently dumped a couple of wheelbarrows full of rubble on the common land behind my house. He’s an asshole. But at least he is limited in how much of an asshole he can be by physical...
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My new ‘Start your own software business’ training course
Things have been a little quiet on this blog as I have been busy on some new projects as well as continuing to work on PerfectTablePlan. I am announcing one of those new projects today. Start your own...
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80 useful tools and services for software businesses
Some of the most useful nuggets of information I come across in blogs and podcasts are mentions of tools and services used by other people to better run their software businesses. So I have put...
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Boostrapped.fm podcast
I was a guest on episode 21 of Bootstrapped.fm, the podcast of Andrey Butov and Ian Landsman. The discussion was very wide-ranging, touching on SAAS vs web, the Qt development environment, the royal...
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3 practical tips for finding software product ideas
Too many software products fail because no-one bothered to do basic market research. This is a guest post from Edmundo López B. with some useful advice on finding a viable market niche before you start...
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Training course update
I ran my first ‘Start your own software business’ course over the weekend of 23/24 November. It was tiring but enjoyable and, overall, I am very happy with how it went. I think the balance of...
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